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21 Jan 2014 










Follow Comments Following Comments Unfollow Comments Spy Game (Photo credit: Wikipedia) Sonys PS4 and Microsofts Xbox One are already locked in one of the biggest mainstream marketing battles in the world right now, but it appears that one of those companies may be employing some less traditional means. Popular game video maker Machinima apparently ran an endorsement giving YouTubers were a special bonus for promoting the Xbox One, Ars Technica reports . Suggestions of the promotion first appeared on NEOGaf, where a poster listed the stipulations: videos had to contain at least 30 seconds of Xbox One gameplay footage, and couldnt say anything negative about either Machinima or the console. Machinima UK confirmed the promotion in a now-deleted tweet. Theoretically, theres no problem with that if Microsoft wants to get large numbers of semi-crowd sourced spokespeople rather than a few high-priced ones, thats its prerogative. Its no secret that the Xbox One has struggled with hardcore gamers since before it was announced, and this sort of astroturfing is hardly anything new. The confidentiality agreement is where the promotion gets dicey talking about the promotion in any way disqualified you from the bonus.
More http://www.forbes.com/sites/davidthier/2014/01/20/is-microsoft-paying-youtubers-to-promote-xbox-one/




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